Factors that Affect Tourist to Visit Kalibiru Tourist Village

DOI

10.2991/aebmr.k.200331.030How to use a DOI?

Keywords

Travel Motivation, E-WoM, Destination Image, visit intention, visit decision

Abstract

The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e. “Kalibiru Tourist Village” which is located in Yogyakarta Province – Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, Electronic Word-of-Mouth (E-WoM), Destination Image. Two hundred and five respondents involved on this study, all the respondents have already had an experience in visiting the area. The structural Equation Modeling (SEM) is used to analyze the data by using statistics application LISREL. The study revealed that all variables are significant affect the tourist decision to visit the area.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurul Komara Fajrin
AU  - Dipa Mulia
PY  - 2020
DA  - 2020/04/06
TI  - Factors that Affect Tourist to Visit Kalibiru Tourist Village
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 139
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.030
DO  - 10.2991/aebmr.k.200331.030
ID  - Fajrin2020
ER  -