Implementation of Five C’s Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up

DOI

10.2991/aebmr.k.200331.031How to use a DOI?

Keywords

jersey shirt, financial management, sales, entrepreneurship, Five C’s Marketing Analysis

Abstract

Starting as a Futsal sports athlete, Rahman, a Trisakti University student, founded a business making T-shirts with the Alia brand. The production process of making shirts based on orders is done at his Bekasi area. Problems encountered are related to financial management and sales that are not yet stable. The methodology used in analysing the problems faced by Alia’s tenants uses The Five C’s Marketing Analysis consisting of Customers, Company Skills, Competitors, Collaborators and Context. The solutions produced in the analysis have been carried out by tenants in fixing existing problems so that financial management can be easily done and increased sales through information technology.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Teddy Siswanto
AU  - Wawan Kurniawan
AU  - Ratna Shofiati
AU  - Hartini Hartini
AU  - Rahman Nur Hidayat
PY  - 2020
DA  - 2020/04/06
TI  - Implementation of Five C’s Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 143
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.031
DO  - 10.2991/aebmr.k.200331.031
ID  - Siswanto2020
ER  -