Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)

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The Beauty Myth, Cosmetics Industry, and Instagram

Authors
Widi Lestari Putri1, L. G. Saraswati Putri2, Mia Siscawati1, *
1Gender Studies Graduate Program, School of Strategic and Global Studies, Universitas Indonesia, Depok, Indonesia
2Philosophy Department, Faculty of Humanities, Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: mia.siscawati@ui.ac.id
Corresponding Author
Mia Siscawati
Available Online 29 May 2023.
DOI
10.2991/978-2-38476-058-9_44How to use a DOI?
Keywords
Beauty Myth; Cosmetic Industry; Instagram; Self-image
Abstract

This article reviews the developing of beauty myth among Instagram users and the role of cosmetics industry in the dissemination beauty myth. This is a literature review conducted by exploring previous studies relevant with the spread of beauty myth through Instagram and the influence of the cosmetic industry. This article employs a feminist approach, more specifically Simone de Beauvoir’s work related with the beauty myth. Beauty myth is something that has been developed and narrated for years. Beauty myth is a standard of beauty that is believed to apply universally. This myth designates beauty as a new shackle for women who have entered the public sector. The cosmetic industry also develops linearly with the growth of internet users. It is the industry that profits the most from the spread of beauty myth. This myth continues to increase in complexity with the development of digital era, especially on social media platform like Instagram as it serves as a breeding ground for the dynamic dissemination of this myth. The emergence of Influencers on Instagram introduces a complex self-image to women. This self-image on Instagram is affected by negotiations among its users as their faces are represented digitally on the platform. This article analyzes the intricate link between beauty myth, the cosmetic industry, and their development in this era of social media platform, specifically on Instagram.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 May 2023
ISBN
978-2-38476-058-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-058-9_44How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Widi Lestari Putri
AU  - L. G. Saraswati Putri
AU  - Mia Siscawati
PY  - 2023
DA  - 2023/05/29
TI  - The Beauty Myth, Cosmetics Industry, and Instagram
BT  - Proceedings of the fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019)
PB  - Atlantis Press
SP  - 568
EP  - 580
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-058-9_44
DO  - 10.2991/978-2-38476-058-9_44
ID  - Putri2023
ER  -