Proceedings of the International Conference on Policies and Economics Measures for Agricultural Development (AgroDevEco 2020)

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Market Research of the Egg Food Market

Authors
G.M. Maslova, I.M. Glinkina, N.A. Kashirina, N.V. Bailova
Corresponding Author
G.M. Maslova
Available Online 30 July 2020.
DOI
10.2991/aebmr.k.200729.020How to use a DOI?
Keywords
food eggs, quail food eggs, consumer preferences, analysis, market, demand, supply
Abstract

In Russia, the demand for egg products is traditionally determined by the needs of the population, since eggs are included in the consumer basket. The article presents research on the dynamics of the Russian egg market, explores the volumes of eggs produced, and the share of imported products. The dynamics of consumption volumes is determined by food industries which use eggs. The volumes of consumption and production of food eggs for 2014–2020 were determined. The main driver of competitiveness of Russian egg products is the state support whose main directions are discussed in the article. The most promising areas for increasing production profitability and stabilizing the price situation in the domestic market are identified. The data on the largest manufacturers are presented. For a more complete analysis of the food egg market, as well as identification of competitors, a survey of egg consumers was conducted. Based on the results of the study, the strategy for selling food eggs was developed. The current state and development trends of egg production, channels for their implementation are examined, the market conditions for eggs and egg products are analyzed, and proposals for its development are substantiated.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Policies and Economics Measures for Agricultural Development (AgroDevEco 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2020
ISBN
978-94-6252-994-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.200729.020How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - G.M. Maslova
AU  - I.M. Glinkina
AU  - N.A. Kashirina
AU  - N.V. Bailova
PY  - 2020
DA  - 2020/07/30
TI  - Market Research of the Egg Food Market
BT  - Proceedings of the International Conference on Policies and Economics Measures for Agricultural Development (AgroDevEco 2020)
PB  - Atlantis Press
SP  - 102
EP  - 106
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200729.020
DO  - 10.2991/aebmr.k.200729.020
ID  - Maslova2020
ER  -