The Coffee Shop Lifestyle in Banda Aceh City, Indonesia: A Study Based on Marketing Approach

DOI

10.2991/agc-18.2019.46How to use a DOI?

Keywords

Lifestyle, Activity, Interest, Opinion, Coffee shop

Abstract

The purpose of research is to analyze descriptively the lifestyle of coffee shop of Banda Aceh society. The study was conducted in early 2018 in Banda Aceh municipality, Aceh Province, Indonesia. The sample is set by 200 samples through purposive sampling method, with the main characteristic are those who often spend their time in coffee shop. The lifestyle of this coffee shop is measured through the AIO approach (activity, interest and opinion). The study found some interesting findings: Banda Aceh citizens categorized as very often going to a coffee shop monthly, with the fun level has also lead very happy and highly prioritize to sit in the coffee shop and drink coffee or others. Next, they argued sitting around and having a drink in the coffee shop have been pointing to a very interesting and fun soul. Furthermore, according to them, coffee shop serves as a meeting center so that sitting around and having a drink in the coffee shop are people who can manage the use of time rightly, can strengthen friendship and can have its own prestige values.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hafasnuddin Hafasnuddin
AU  - Ridwan Ridwan
AU  - Muslim A. Djalil
PY  - 2019/01
DA  - 2019/01
TI  - The Coffee Shop Lifestyle in Banda Aceh City, Indonesia: A Study Based on Marketing Approach
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 294
EP  - 299
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.46
DO  - 10.2991/agc-18.2019.46
ID  - Hafasnuddin2019/01
ER  -