Proceedings of the 1st Aceh Global Conference (AGC 2018)

Customers Satisfaction and Corporate Image in Government Initiative Influencing Customers Loyalty in Terengganu, Malaysia

Authors
Mohd Sadad Mahmud, Muhd Aimin Mohd Tahir, Nik Hazimi Mohammed Foziah, Puspa Liza Ghazali
Corresponding Author
Mohd Sadad Mahmud
Available Online January 2019.
DOI
10.2991/agc-18.2019.44How to use a DOI?
Keywords
Customer Satisfaction, Corporate Image, Terengganu Graduate Transformation Program (TGTP)
Abstract

Various studies have been conducted to evaluate the relationship between customers satisfaction towards big companies in Malaysia. Nevertheless, the study of customer satisfaction on services provided by the government has not been much. Furthermore, study focusing on Terengganu state administration has not yet been done. Thus, the objective of this study is to look at the effectiveness of government programs and initiatives on young people based on the quality of service offered, government corporate image, customer satisfaction as a consumer to government service and to observe customer loyalty. Quantitative data was obtained by distributing questionnaires to 100 respondents comprising participants of the Terengganu Graduate Transformation Program (TGTP) who had been more than one year following the program. The TGTP participants are university leavers who have been given the opportunity to serve in several agencies and government departments throughout Terengganu. They are given exposure to government administration in various positions in line with their education background and interest. The data were analysed using the IBM SPSS Statistics (Statistics Package for the Social Sciences) software aimed at looking at the relationship between the service aspects offered by the government through various initiatives and programs in Terengganu. The relationship is measured in order to look at the strong bonding which forms the customer loyalty behaviour. The findings show that there is a direct relationship between service quality, corporate image influencing customer satisfaction and customer loyalty

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Aceh Global Conference (AGC 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-644-0
ISSN
2352-5398
DOI
10.2991/agc-18.2019.44How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mohd Sadad Mahmud
AU  - Muhd Aimin Mohd Tahir
AU  - Nik Hazimi Mohammed Foziah
AU  - Puspa Liza Ghazali
PY  - 2019/01
DA  - 2019/01
TI  - Customers Satisfaction and Corporate Image in Government Initiative Influencing Customers Loyalty in Terengganu, Malaysia
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 276
EP  - 285
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.44
DO  - 10.2991/agc-18.2019.44
ID  - Mahmud2019/01
ER  -