How to Teach Empathy to Business Students?

DOI

10.2991/aebmr.k.200606.063How to use a DOI?

Keywords

teaching empathy, empathy, business education, design thinking

Abstract

Empathetic leadership has been considered as important trait nowadays. Leaders with empathy are considered being able to influence, inspire and help people achieve their dreams and goals. When many people think that empathy is something you’re born with, studies show that empathy is actually can be learned and grown if it is practiced with discipline along a period of time. The skill of empathizing has become important in the era where disruption and transformation have changed organization consistently. Communicating the change and its impact to the employees’ life should be conveyed empathetically when successful transformation is at the stake. But many leaders do not know how to do it. The benefit to improving empathy capability will be strongly connected with the latest trend in education 4.0 which are connecting data, technology and human. Teaching empathy has been a standard process in teaching nurses and medical students. Rarely the methodology for teaching empathy in Business is being documented. The role of empathy in innovation has been mentioned in design thinking. Empathy as the center of design thinking will help to build the human’s side of the students. And since empathize is the most difficult process, finding the right tool and methods will help achieve the empathizing capability. The project is to seek the structured methodology to improve empathizing capability among Master of Management students with major in creative marketing. The project involves measurement of empathy score, introduction several interventions and the evaluation of methodology is presenting in this paper.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ina A. Murwani
AU  - Valentina Tohang
PY  - 2020
DA  - 2020/06/09
TI  - How to Teach Empathy to Business Students?
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 363
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.063
DO  - 10.2991/aebmr.k.200606.063
ID  - Murwani2020
ER  -