Management Decision in Joining Hotel Network on Digital Marketing-Based For Financial and Non-Financial Impacts

DOI

10.2991/aebmr.k.200606.027How to use a DOI?

Keywords

hotel budget chain, financial, non-financial, improving process, profit

Abstract

The purpose of this study outlines the main reasons and factors driving management to join a hotel network on Digital Marketing-based. Besides, this research also wants to formulate the differences that occur before and after joining the hotel networking. This study uses a research design qualitative descriptive that is revealing facts, phenomena, variables, and circumstances that occur when the research is ongoing and presents it as it is. Data collection techniques by interviewing, observing, and studying literature. Furthermore, the data will be processed using descriptive and deductive methods in sequence. The results showed that companies that joined the budget hotel chain were facilitated because they could easily promote their hotel rooms. The facility in the hotel and website digital marketing is depending on the agreement. Today’s competition isn’t a competition between destinations, so businessmen must be able to take advantage of every opportunity. Each digital marketing has a difference in the distribution of fees or profits on the sale of hotel rooms. However, no significant impacts financial and non-financial in hotel grade 5 stars. Contributions from the study provide knowledge to stakeholders about the impacts received by conventional hotels that provide access to low-cost hotel aggregators to acquisition hotel rooms.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Afni Sirait
AU  - Sri Luna Murdianingrum
PY  - 2020
DA  - 2020/06/09
TI  - Management Decision in Joining Hotel Network on Digital Marketing-Based For Financial and Non-Financial Impacts
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 169
EP  - 173
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.027
DO  - 10.2991/aebmr.k.200606.027
ID  - Sirait2020
ER  -