The Effectiveness of Distributors and Small Medium Enterprises Relation on Sustaining the Economic Activities in Outer Island

DOI

10.2991/aebmr.k.200606.001How to use a DOI?

Keywords

distributors, small medium enterprises, remote area, Pari Island

Abstract

The study aims to evaluate the effectiveness of distributors in assisting Small Medium Enterprises (SMEs) in rural or outer island area to ensure business sustainability. The study is motivated by the crucial economic roles of SMEs in outer island, despite their proneness to numerous adversities in attaining ideal business growth and sustainability. Lack of knowledge and resources are among the many major obstacles that may have hindered the SMEs in expanding their business. Moreover, limited access to market may also complicates the effort. Therefore, the roles of distributors are crucial to facilitate the SMEs. However, preliminary study reveals that not every distributor can be incorporated within the SMEs business in outer island. Field study through observation and interview is selected to evaluate the effectiveness of distributors in assisting SMEs in the rural or outer island area to sustain their businesses. Using the case of SMEs in Pari island-North Jakarta, this study reveals that cultural perspective does affect the effectiveness of SMEs-Distributors relationship.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Willy Setyadi
AU  - Andriati Fitriningrum
PY  - 2020
DA  - 2020/06/09
TI  - The Effectiveness of Distributors and Small Medium Enterprises Relation on Sustaining the Economic Activities in Outer Island
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 1
EP  - 6
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.001
DO  - 10.2991/aebmr.k.200606.001
ID  - Setyadi2020
ER  -