Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)

Community Satisfaction Analysis of the Implementation of CSR Programs in Rembang

Authors
Hardiana Widyastuti, Farida Ratna Dewi
Corresponding Author
Hardiana Widyastuti
Available Online 9 June 2020.
DOI
10.2991/aebmr.k.200606.020How to use a DOI?
Keywords
CSI, CSR, IPA Matrix
Abstract

Nowadays, the sustainability of a company does not only depend on financial issues. The company focus on 3P aspects (Profit, People, Planet), especially companies that work on natural resource processing. To break the paradigm, it is necessary to have good cooperation between the company, the community, and the environment through the Corporate Social Responsibility (CSR) program. The purpose of this activity is (1) Analyze the level of CSR performance with community expectations (2) Analyse the level of community satisfaction with the implementation of the CSR in Rembang. Data analysis and processing techniques used are IPA (Importance Performance Analysis) Matrix to find out how much the customer is satisfied with the company’s performance, and how much the service provider knows what customer wants and the Customer Satisfaction Index (CSI) to measure the level of customer satisfaction with service performance. The measurement results show that the community’s evaluation of the management program attributes carried out by CSR management has a suitability level of 97%. This shows that the management program attributes are sufficient but still need improvement to provide values that are in line with community expectations.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 June 2020
ISBN
978-94-6252-977-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.200606.020How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hardiana Widyastuti
AU  - Farida Ratna Dewi
PY  - 2020
DA  - 2020/06/09
TI  - Community Satisfaction Analysis of the Implementation of CSR Programs in Rembang
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 127
EP  - 134
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.020
DO  - 10.2991/aebmr.k.200606.020
ID  - Widyastuti2020
ER  -