Community Satisfaction Analysis of the Implementation of CSR Programs in Rembang
- DOI
- 10.2991/aebmr.k.200606.020How to use a DOI?
- Keywords
- CSI, CSR, IPA Matrix
- Abstract
Nowadays, the sustainability of a company does not only depend on financial issues. The company focus on 3P aspects (Profit, People, Planet), especially companies that work on natural resource processing. To break the paradigm, it is necessary to have good cooperation between the company, the community, and the environment through the Corporate Social Responsibility (CSR) program. The purpose of this activity is (1) Analyze the level of CSR performance with community expectations (2) Analyse the level of community satisfaction with the implementation of the CSR in Rembang. Data analysis and processing techniques used are IPA (Importance Performance Analysis) Matrix to find out how much the customer is satisfied with the company’s performance, and how much the service provider knows what customer wants and the Customer Satisfaction Index (CSI) to measure the level of customer satisfaction with service performance. The measurement results show that the community’s evaluation of the management program attributes carried out by CSR management has a suitability level of 97%. This shows that the management program attributes are sufficient but still need improvement to provide values that are in line with community expectations.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hardiana Widyastuti AU - Farida Ratna Dewi PY - 2020 DA - 2020/06/09 TI - Community Satisfaction Analysis of the Implementation of CSR Programs in Rembang BT - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019) PB - Atlantis Press SP - 127 EP - 134 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200606.020 DO - 10.2991/aebmr.k.200606.020 ID - Widyastuti2020 ER -