Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision?

DOI

10.2991/aebmr.k.200606.033How to use a DOI?

Keywords

lifestyle, brand image, product attributes, purchase decision

Abstract

The role of halal lifestyle in Muslim fashion products in Jakarta has experienced quite rapid development and it is able to enter the international market share. Therefore, the research aims to investigate between lifestyle, brand image, and product attributes toward purchase decision for Zoya Muslim fashion products in Jakarta has a significant influence. The total respondents obtained were 200 Zoya customers who had bought Muslim fashion products. Multiple linear regression was used to analyze and to test the hypothesis. The findings show between brand image toward purchase decision for Zoya Muslim fashion products has a significant influence. Meanwhile, lifestyle and product attributes do not influence the purchase decision for Zoya Muslim fashion products. This condition certainly can provide benefits to be able to create a halal value chain in Indonesia.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andrian Haro
PY  - 2020
DA  - 2020/06/09
TI  - Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision?
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 201
EP  - 204
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.033
DO  - 10.2991/aebmr.k.200606.033
ID  - Haro2020
ER  -