Positioning Travel Sites Online Traveloka According to Student Perception in Gresik using Method Multidimensional Scaling

DOI

10.2991/aebmr.k.200606.029How to use a DOI?

Keywords

Map Positioning, Perception, Attributes, Traveloka

Abstract

This study aims to analyze and determine the map positioning of Traveloka’s online site on the attributes among sites online travel based on the perceptions of students at Gresik. This research uses a quantitative approach, with a total sample of 100 students. Sampling using method non-probability sampling, using purposive sampling technique. The data analysis method used is the Method Multidimensional Scaling. The data was obtained to find out the results map positioning offsite online travel Traveloka To its competitors based on students’ perceptions at Gresik. Based on the results of the analysis, there are differences in position. Traveloka with the nearest competitor or direct competitor is Ticket (concerning ease of access to website quality and promos) and Airy Rooms (concerning discounts). The results of the similarity attitude response test by showing that there are similarities in the attitude of students’ perceptions in assessing the similarity of Traveloka online travel sites compared to sites online travel other to the attributes of sites online travel.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Abdurrahman Faris Indirya Himawan
AU  - Moch. Erick Faisal
PY  - 2020
DA  - 2020/06/09
TI  - Positioning Travel Sites Online Traveloka According to Student Perception in Gresik using Method Multidimensional Scaling
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 178
EP  - 184
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.029
DO  - 10.2991/aebmr.k.200606.029
ID  - Himawan2020
ER  -