Changes in Strategies at Small and Medium-sized Travel Agencies

DOI

10.2991/aebmr.k.200606.042How to use a DOI?

Keywords

Strategy changes, Small and Medium-sized Travel Agency, Travel Industry

Abstract

The world was startled when Thomas Cook, the biggest travel group and best-known holiday brand, collapsed after decades of running the business. The fall of Thomas Cook is proof of the downward trend happening in the travel industry in recent years. The industry has been seen as a ‘sunset’ business that declines dramatically and is in danger of closing down. One of the causes is the highly-competitive industry, which is driven by the rapid change in technologies. The evolution of technologies is regarded as the two sides of the same coin. On the one hand, the advancement of technologies is the opportunity of the company to improve profitability, productivity, and effectiveness. However, it can be a threat, especially when the company cannot cope with the rapid change. This issue is evident in the small and medium-sized travel agency. With low capacities and limited resources, the small and medium-sized travel agencies face challenge to adapt to the new change and employ technology. This conceptual paper present narration about the changes in strategies at small and medium-sized travel agencies which are driven by several factors. Despite their limitations, there are still chances that the small and medium-sized travel agencies are able to survive in the industry by changing their strategies in marketing as well as the improvement in their business process.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Any Noor
AU  - Syifaa Novianti
AU  - Marceilla Suryana
AU  - Sholihati Amalia
AU  - Vany Octaviany
PY  - 2020
DA  - 2020/06/09
TI  - Changes in Strategies at Small and Medium-sized Travel Agencies
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 248
EP  - 253
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.042
DO  - 10.2991/aebmr.k.200606.042
ID  - Noor2020
ER  -