Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)

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Factors that Affect Behavioral Intention to Purchase Virtual Items on Free to Play Games Users in Jabodetabek

Authors
Melyana Puji Lestari, Mokhamad Syaefudin Andrianto
Corresponding Author
Melyana Puji Lestari
Available Online 9 June 2020.
DOI
10.2991/aebmr.k.200606.006How to use a DOI?
Keywords
chi square, free to play game, PLS-SEM, virtual goods
Abstract

The game industry has a large growth rate and needs attention to help develop this industry further. In making games, game developers need to know their user’s behavior to build engagement so they will buy game content and virtual items in the game. This study is to determine the characteristics of the respondents, identify the relationship between user behavior of free to play games based on demographics, and explain factors that affect behavioral intention to purchase virtual items on free to play games players in Jabodetabek. This study used primary data obtained through questionnaires then processed using descriptive analysis, chi square analysis and PLS-SEM analysis. The result of this study is that user characteristics of free to play games in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) based on demographics are dominated by male users in the age range of 18-22 years. There is a relationship between income and the average virtual item purchased and gender with the game genre. Factors that take affect of behavioral intention to purchase virtual items in sequence are habit, social influence, price value, and facilitating condition.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 June 2020
ISBN
978-94-6252-977-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.200606.006How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Melyana Puji Lestari
AU  - Mokhamad Syaefudin Andrianto
PY  - 2020
DA  - 2020/06/09
TI  - Factors that Affect Behavioral Intention to Purchase Virtual Items on Free to Play Games Users in Jabodetabek
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 34
EP  - 39
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.006
DO  - 10.2991/aebmr.k.200606.006
ID  - Lestari2020
ER  -