Evaluation of the Effect of Flipping Classroom in the Teaching of Marketing

DOI

10.2991/aemh-19.2019.13How to use a DOI?

Keywords

Reform of marketing teaching, Flipped classroom, Empirical research

Abstract

The flipped classroom is proposed compared to traditional teaching, and its core is flipping. This flip has two main meanings: one is the flipping of the content, that is, the content taught in the teacher's class and the content of the student's learning after class; the second is the flipping of the role, that is, the role of the student and the teacher in the classroom. This research introduces the teaching concept of flipped Classroom into the teaching practice of Marketing. After two academic years, an empirical study of 220 students in four majors (e-commerce, tourism management, Marketing, accounting) found that the new teaching method not only improved students' interest in the subject, but also improves the ability of students to learn independently. At the same time, this teaching method has also been recognized and loved by students.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Wang
AU  - Qi Wang
AU  - Xiangrui Luo
PY  - 2019/10
DA  - 2019/10
TI  - Evaluation of the Effect of Flipping Classroom in the Teaching of Marketing
BT  - Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)
PB  - Atlantis Press
SP  - 61
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/aemh-19.2019.13
DO  - 10.2991/aemh-19.2019.13
ID  - Wang2019/10
ER  -