Political Marketing Through Party Emblems as an Effort to Strengthen Civic Skills

DOI

10.2991/978-2-38476-096-1_72How to use a DOI?

Keywords

citizenship skills; party image; political marketing

Abstract

The multiparty system basically makes the competition between political parties to get the attention and support of the community more intense. With these conditions, political parties are not only enough to carry out their functions but also need political marketing or political marketing to control the existing political market. One of the political marketing strategies that can be done is to introduce the party emblem to the public. This strategy is carried out to be able to build or form a party image. The purpose of this study is to describe how political marketing through party emblems in strengthening civic skills in the socio-cultural sphere. The author uses literature research by studying various articles and books as a source of literature review to be then analyzed and outlined in writing this article. The results of the study show that symbols that in fact represent the identity of political parties are part of the political marketing strategy. Where with the various programs that exist to introduce the emblem to society basically political parties provide political knowledge for the community, which with that knowledge, the community can develop it into civic skills of the community both intellectually and participationally.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Wahyuni
PY  - 2023
DA  - 2023/08/28
TI  - Political Marketing Through Party Emblems as an Effort to Strengthen Civic Skills
BT  - Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)
PB  - Atlantis Press
SP  - 679
EP  - 690
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-096-1_72
DO  - 10.2991/978-2-38476-096-1_72
ID  - 2023
ER  -