Proceedings of the 3rd Annual Conference of Education and Social Sciences (ACCESS 2021)

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Linguistic Landscape (LL) and Communication Strategies: Insights from the Local Living

Authors
Mahyuni1, *, Muhammad Fadjri1, Nur Ahmadi1
1Department of English Education, FKIP Univ Mataram, Mataram, Indonesia
*Corresponding author. Email: yonmahy@yahoo.com
Corresponding Author
Mahyuni
Available Online 9 December 2022.
DOI
10.2991/978-2-494069-21-3_27How to use a DOI?
Keywords
Social Dynamics; Foreground; Collegial; Solidarity
Abstract

LL has been used to promote socio-cultural product (artifacts) in the public sphere either through commercial or public signages. This paper intends to discuss Linguistic Landscape (LL, henceforth) from the perspective of its function as linguistic choices and as robust strategy to show socio-cultural identities. What is of special interest of the paper regarding to LL relates to its function in reflecting social and cultural dynamics of the society in communicating their ideas. In order to have comprehensive perspective of the linguistic landscape, the data of this paper were taken from various location around Mataram representing commercial ads in culinary and cultural events as well as public/official signage issued by the government on public spheres (drug abuse, public traffic regulations signage). The focus is especially given on the representation of local epithets in the signages. The trend shows that the LL has been maximally elaborated to promote and foreground the content of local richness and the trends toward informal, collegial, solidarity creating between the governmental bodies and the public.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Annual Conference of Education and Social Sciences (ACCESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 December 2022
ISBN
978-2-494069-21-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-21-3_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mahyuni
AU  - Muhammad Fadjri
AU  - Nur Ahmadi
PY  - 2022
DA  - 2022/12/09
TI  - Linguistic Landscape (LL) and Communication Strategies: Insights from the Local Living
BT  - Proceedings of the 3rd Annual Conference of Education and Social Sciences (ACCESS 2021)
PB  - Atlantis Press
SP  - 241
EP  - 252
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-21-3_27
DO  - 10.2991/978-2-494069-21-3_27
ID  - 2022
ER  -