Theory Acceptance Model and Purchase Intention in Online Shopping
Authors
Nova Adhitya Ananda, Muhammad Nur Fietroh, Mikhratunnisa Mikhratunnisa, Reza Muhammad Rizqi
Corresponding Author
Mikhratunnisa Mikhratunnisa
Available Online 28 August 2020.
- DOI
- 10.2991/assehr.k.200827.042How to use a DOI?
- Keywords
- Theory Acceptance Model (TAM), Purchase Intention and Structural Equation Modeling (SEM)
- Abstract
This study aims to analyze the effect of Theory Acceptance Model (TAM) on Purchase Intention. The analysis technique used in this study is the Structural Equation Model (SEM). With a total of 200 respondents. The results showed that the perceived ease of use influences customer’s perceived usefulness, trust and purchase intention. Perceived usefulness influences customer’s benefit and purchase intention. Benefits do not affect the purchase intention. A customer’s trust influences customer’s perceived usefulness and purchase intention. From the results of the sobel test it was also found that perceived usefulness and trust were mediating variables.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nova Adhitya Ananda AU - Muhammad Nur Fietroh AU - Mikhratunnisa Mikhratunnisa AU - Reza Muhammad Rizqi PY - 2020 DA - 2020/08/28 TI - Theory Acceptance Model and Purchase Intention in Online Shopping BT - Proceedings of the 1st Annual Conference on Education and Social Sciences (ACCESS 2019) PB - Atlantis Press SP - 165 EP - 169 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200827.042 DO - 10.2991/assehr.k.200827.042 ID - Ananda2020 ER -