Do New Technology Characteristics Influence Intention to Adopt for Manufacturing Companies in Malaysia?

DOI

10.2991/aebmr.k.200514.008How to use a DOI?

Keywords

Industry 4.0, relative advantage, compatibility, complexity, trialability, technology adoption intention

Abstract

Today, the world has acknowledged the importance of technology as a tool to enhance company’s performance. It is observed that industries globally have started to embrace new technology which is in line with fourth industrial revolution or better known as Industry 4.0 that occurs in the marketplace. In Malaysia however, the embracement of technology is observed to be quite slow compared to those neighboring countries such as Singapore and Thailand. This study thus investigates whether intention to adopt new technology of Cyber-Physical Systems (CPS) by selected manufacturing industries in Malaysia is influenced by characteristics of technology itself. For this study, four characteristics, namely, relative advantage, compatibility, complexity and trialability of technology are being investigated as possible influencers of company’s intention to adopt new technology. Based on statistical analyses on one hundred manufacturers that took part in the study’s survey, the findings show that compatibility of technology is the only factor that shows significant direct influence for new technology adoption intention while other three characteristics, namely, relative advantage, complexity and trialability show no significant relationship at all. The findings indicate that for manufacturing companies in Malaysia, their intention to adopt mainly depends on whether the new technology is compatible with the existing technology they have. This implies that the manufacturing industry in the country is a bit conservative in their decision making in relation to adoption of new technology.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ahmad Shahir Abdul Aziz
AU  - Nabsiah Abdul Wahid
PY  - 2020
DA  - 2020/05/18
TI  - Do New Technology Characteristics Influence Intention to Adopt for Manufacturing Companies in Malaysia?
BT  - Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
PB  - Atlantis Press
SP  - 30
EP  - 35
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200514.008
DO  - 10.2991/aebmr.k.200514.008
ID  - Aziz2020
ER  -