Cross-cultural comparison of m-commerce adoption between developed and developing countries: A literature review

DOI

10.2991/itmr.2015.5.3.4How to use a DOI?

Keywords

m-commerce, e-commerce adoption, key factors, developed and developing countries.

Abstract

The purpose of this paper is to report a review of literature that dealt with the factors affecting m-commerce adoption, and comparing the reported differences in outcomes between developed and developing countries. 42 empirical research papers reporting on these key factors were examined, and categorized into either developed or developing countries in order to compare the outcomes. On average the outcomes of these studies were found to be more contradictory in developing countries than in developed countries; particularly for some key factors such as perceived ease of use, awareness, self-efficacy and enjoyment where disagreement was the highest in developing countries. Also, some factors were found to be studied in developing countries but never studied in developed countries and vice versa. We suggest that more research is required on the factors that resulted in contradictory findings.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Mohammed Mizanur Rahman
AU  - Terry Sloan
PY  - 2015
DA  - 2015/08/31
TI  - Cross-cultural comparison of m-commerce adoption between developed and developing countries: A literature review
JO  - The International Technology Management Review
SP  - 142
EP  - 161
VL  - 5
IS  - 3
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.2015.5.3.4
DO  - 10.2991/itmr.2015.5.3.4
ID  - Rahman2015
ER  -