International Journal of Computational Intelligence Systems

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Volume 9, Issue 6, December 2016, Pages 1118 - 1132

Novel Approach to Tourism Analysis with Multiple Outcome Capability Using Rough Set Theory

Authors
Chun-Che Huang1, cchuang@ncnu.edu.tw, Tzu-Liang (Bill) Tseng†2, btseng@utep.edu, Kun-Cheng Chen3, stylishjackal@gmail.com
1Department of Information Management, National Chi Nan University, University Road, Pu-Li, Nantau 545, Taiwan
2Department of Industrial, Manufacturing and Systems Engineering, The University of Texas at El Paso El Paso, Texas 79968
3Department of Information Management, National Chi Nan University, University Road, Pu-Li, Nantau 545, Taiwan
Received 11 April 2015, Accepted 19 December 2015, Available Online 1 December 2016.
DOI
10.1080/18756891.2016.1256574How to use a DOI?
Keywords
Rough Sets; Tourism; Customer Satisfaction; Decision Making; Rule Induction
Abstract

To explore the relationship between characteristics and decision-making outcomes of the tourist is critical to keep competitive tourism business. In investigation of tourism development, most of the existing studies lack of a systematic approach to analyze qualitative data. Although the traditional Rough Set (RS) based approach is an excellent classification method in qualitative modeling, but it is can’t deal with the case of multiple outcomes, which is a common situation in tourism. Consequently, the Multiple Outcome Reduct Generation (MORG) and Multiple Outcome Rule Extraction (MORE) approaches based on RS to handle multiple outcomes are proposed. This study proposes a ranking based approach to induct meaningful reducts and ensure the strength and robustness of decision rules, which helps decision makers understand tourist’s characteristics in a tourism case.

Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

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Journal
International Journal of Computational Intelligence Systems
Volume-Issue
9 - 6
Pages
1118 - 1132
Publication Date
2016/12/01
ISSN (Online)
1875-6883
ISSN (Print)
1875-6891
DOI
10.1080/18756891.2016.1256574How to use a DOI?
Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Chun-Che Huang
AU  - Tzu-Liang (Bill) Tseng†
AU  - Kun-Cheng Chen
PY  - 2016
DA  - 2016/12/01
TI  - Novel Approach to Tourism Analysis with Multiple Outcome Capability Using Rough Set Theory
JO  - International Journal of Computational Intelligence Systems
SP  - 1118
EP  - 1132
VL  - 9
IS  - 6
SN  - 1875-6883
UR  - https://doi.org/10.1080/18756891.2016.1256574
DO  - 10.1080/18756891.2016.1256574
ID  - Huang2016
ER  -