Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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Research on the Impact of Content Fragmentation Propagation in Short Videos

A Case Study of Douyin

Authors
Xinyi Liu1, a,*, †, Jiayi Wu2, b, *, †, Beina Zhao3, c, *, †
1School of Journalism and Communication, Sichuan International Studies University, Chongqing,400000, China
2School of Journalism and Communication, Guangzhou University, Guangzhou,510000, China
3School of Foreign Languages, Shenyang University of Technology, Shenyang, 110870, China
†

These authors contributed equally.

*Corresponding author. Email: a20201912090035@stu.sisu.edu.cn
Corresponding Authors
Xinyi Liu, Jiayi Wu, Beina Zhao
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.044How to use a DOI?
Keywords
Fragmentation; Short videos; Douyin
Abstract

In the era of 5G and the rapid development of the Internet, the pace of people’s life is getting faster and faster. Now it is the era of “attention economy”, and it is necessary to disseminate fragmented information. This way can catch the audience’s attention in the shortest time and let people receive a lot of short, fast and shallow information. Among them, Douyin is a typical product of fragmentation propagation. Since its launch, Douyin has quickly topped the app’s download charts. From teenagers to middle-aged and old people, Douyin is regarded as daily spiritual food for entertainment. It not only makes profits for itself, but also provides a social and interactive platform for many content creators. But at the same time, this mode of communication also makes people’s aesthetic, emotion, thinking and so on have been greatly affected. This paper studies the influence of people in the era of information fragmentation (with Douyin as the background) from the aspects of introduction, impact analysis and practices through focus group.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
978-94-6239-512-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.044How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Xinyi Liu
AU  - Jiayi Wu
AU  - Beina Zhao
PY  - 2022
DA  - 2022/01/17
TI  - Research on the Impact of Content Fragmentation Propagation in Short Videos
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 231
EP  - 236
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.044
DO  - 10.2991/assehr.k.220105.044
ID  - Liu2022
ER  -