Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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Impacts of Celebrity Fan Culture on Chinese Sports Stars in Contemporary China

Authors
Nan Wang1, *
1College of Landscape architecture & Art design, Hunan Agricultural University, Changsha, 410000, China
*Corresponding author. Email: wangnan@stu.hunau.edu.cn
Corresponding Author
Nan Wang
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.045How to use a DOI?
Keywords
Celebrity; Fan Culture; Sports Stars
Abstract

As the Tokyo Olympic Games and the 14th National Games of China were successfully held, the discussions about sports stars in the social media and social platforms have emerged in endlessly. It can be learned from the events being discussed that the occurrence and communication of such events show strong characteristics of celebrity fan culture. This paper discusses the impacts of celebrity fan culture on sports stars in China, and draws the conclusion that the celebrity fan culture, for sports stars, is both the opportunity and the challenge. On the one hand, it helps athletes to increase their visibility, improve their commercial value, and facilitate the promotion and development of sports. On the other hand, the athletes’ mentality and training may be affected by the worship and discussion from celebrity fan clubs. Based on such phenomenon, this paper also gives some suggestions for the sports industry to increase its influence and realize “cross-circle” publicity by utilizing the celebrity fan culture. The sports stars should be aware of its advantages and disadvantages and stay focused on their sports career, the public should stay rational all the time, and the state and the society should strengthen their supervision on the platforms and publicize the right way to idolize stars.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
978-94-6239-512-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.045How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Nan Wang
PY  - 2022
DA  - 2022/01/17
TI  - Impacts of Celebrity Fan Culture on Chinese Sports Stars in Contemporary China
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 237
EP  - 241
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.045
DO  - 10.2991/assehr.k.220105.045
ID  - Wang2022
ER  -