Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022）

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A Comparative Study of Nike’s Marketing Strategies in China and the U.S.

Authors
Xirui Zhu*
Fordham University, Bronx, New York, United States of America, 10458
*Corresponding author. Email: xzhu102@fordham.edu
Corresponding Author
Xirui Zhu
Available Online 16 May 2022.
DOI
10.2991/aebmr.k.220502.083How to use a DOI?
Keywords
E-commerce; Marketing; Strategy; Sports
Abstract

The article researched the similarity and differences between the marketing strategies Nike used in China and the United States. Through SWOT and Segmentation, the research conclusion is that Nike collaborates with American and Chinese celebrities and famous athletes to promote their sale of production, and China’s e-commerce platform provides Nike with huge customer base.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022）
Series
Advances in Economics, Business and Management Research
Publication Date
16 May 2022
ISBN
978-94-6239-578-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220502.083How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Xirui Zhu
PY  - 2022
DA  - 2022/05/16
TI  - A Comparative Study of Nike’s Marketing Strategies in China and the U.S.
BT  - Proceedings of the 2022 International Conference on Urban Planning and Regional Economy（UPRE 2022）
PB  - Atlantis Press
SP  - 467
EP  - 470
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220502.083
DO  - 10.2991/aebmr.k.220502.083
ID  - Zhu2022
ER  -