Village Community Business in Maintaining Traditional Food “Opak Ladu” Based in Creative Economics

DOI

10.2991/assehr.k.211020.055How to use a DOI?

Keywords

Community Business, Traditional Food, Opak Ladu

Abstract

This study aims to determine the existence of traditional Opak Ladu food in society, the development of producers, and the efforts made to maintain based on a creative economy so that it is able to be a solution to the problems of economic inequality and welfare. This study used descriptive research with a qualitative approach in order to be able to reveal systematically, factually, and accurately the facts and characteristics of the research object. The results of this study indicate that the people of Lamongan still hold a hereditary tradition of serving Opak Ladu as a special dish on Idul Fitri so that sales increase almost 10 times, but on weekdays the demand is very small because consumers are the older generation only while the younger generation has more fast food. serving. This small demand resulted in a decrease in the number of producers, only 6 of whom were old. The younger generation are reluctant to become producers and prefer to migrate to look for work. The community and local government have conducted entrepreneurship training efforts for producers and housewives, and the village government has included the products at various product exhibitions, but the results have not been able to increase demand. Suggestions In the future, it is necessary to optimize real steps for the creative economy in the form of updating innovative marketing strategies, creating mutual product identities, approaching product communication through product displays & Digital Marketing, and establishing cooperation with business stake holders.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Beni Dwi Komara
AU  - Laily Maghfiroh
AU  - Heri Cahyo Bagus Setiawan
AU  - Aries Kurniawan
PY  - 2021
DA  - 2021/10/21
TI  - Village Community Business in Maintaining Traditional Food “Opak Ladu” Based in Creative Economics
BT  - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
PB  - Atlantis Press
SP  - 386
EP  - 390
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.055
DO  - 10.2991/assehr.k.211020.055
ID  - Komara2021
ER  -