Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)

Tourism Village Development Strategy to Increasing Tourist Visits

Authors
Aries Kurniawan, Beni Dwi Komara, Heri Cahyo Bagus Setiawan, Nanang Bagus Setiawan
Corresponding Author
Aries Kurniawan
Available Online 21 October 2021.
DOI
10.2991/assehr.k.211020.050How to use a DOI?
Keywords
Tourism, Village, Development
Abstract

The purpose of this study was to determine the strategies used by the management of Hendrosari Tourism Village in increasing the number of tourist visits. Hendrosari Village, located in Menganti District, Gresik Regency, East Java Province, has a Wista village called Eduwisata Lontar Sewu. Education, which has a tourism concept in the industrial era 4.0, is managed by Village-Owned Enterprises and Village Community Economic Business Groups under the coordination of the local Village Government. This tour relies on tourist attractions with instagramable photo spots. Besides, they also provide playgrounds for children and various local village culinary delights. This research is a descriptive study with qualitative data. The technique of collecting data was done by interviewing, observing, and documenting the informants using purposive sampling technique. Tourism product development strategies that can be carried out are in the form: 1) Developing instagramable photo spots by increasing the number of photos and visitors published on Instagram, Facebook, and YouTube. 2) Developing tourism vehicles by providing new tourism vehicles in the form of an All-Terrain Vehicle in existing tourist areas. 3) Arrange traders around tourist attractions to be tidier, cleaner, and more orderly. 4) Increase the enthusiasm of YouTubers to neutralize tourist attractions.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 October 2021
ISBN
978-94-6239-441-4
ISSN
2352-5398
DOI
10.2991/assehr.k.211020.050How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Aries Kurniawan
AU  - Beni Dwi Komara
AU  - Heri Cahyo Bagus Setiawan
AU  - Nanang Bagus Setiawan
PY  - 2021
DA  - 2021/10/21
TI  - Tourism Village Development Strategy to Increasing Tourist Visits
BT  - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
PB  - Atlantis Press
SP  - 350
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.050
DO  - 10.2991/assehr.k.211020.050
ID  - Kurniawan2021
ER  -