Consumer Switching Behavior: An Effect of COVID-19 in Jember Regency

DOI

10.2991/assehr.k.211020.062How to use a DOI?

Keywords

Consumer Switching Behavior, Covid-19, Economic Disruption

Abstract

COVID-19 has caused economic disruption which is connected globally. The Covid-19 pandemic caused consumer switching behavior as a result of government policies in handling Covid-19. This research aims to obtain an overview of consumer switching behavior during the Covid-19 Pandemic. This research is a quantitative research using a descriptive statistical approach and the research subjects were 100 respondents in Jember Regency who were affected by Covid-19. The data analysis method used was descriptive percentages. A validity testing was done by using the product moment correlation coefficient with the help of SPSS 20 software. Meanwhile, the reliability testing was done by using a single trial administration approach by the Cronbach alpha coefficient formula. The results show that 74% of people chose to stay at home during the Covid-19 Pandemic with a level of compliance with government policies reaching 93.5%. The majority of respondents, 46.7% of the respondents, stated that the amount of expenditure for their consumption needs tended to increase, while the total expenditure of other 34.3% of respondents remained constant, and the other 18.9% of respondents stated that their total expenditure tended to decrease. In addition, the majority of respondents or as much as 71.6% thought that government policies in handling Covid-19 have caused some changes in consumption behavior, especially the consumption pattern that consider the quality of service and cleanliness of shopping places with a percentage of 55.6% and 25.4% of respondents respectively.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - HP Agustin
AU  - Saiful Amin
PY  - 2021
DA  - 2021/10/21
TI  - Consumer Switching Behavior: An Effect of COVID-19 in Jember Regency
BT  - Proceedings of the 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020)
PB  - Atlantis Press
SP  - 441
EP  - 446
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.062
DO  - 10.2991/assehr.k.211020.062
ID  - Agustin2021
ER  -