Higher Education Market Segmentation

DOI

10.2991/tphd-18.2019.85How to use a DOI?

Keywords

higher education market segmentation; cluster analysis; questioning; applicant

Abstract

The relevance of this study is to analyse the higher education market segmentation of the northwestern federal district of Russia by conducting a survey among high school students, building a cluster analysis or segments based on the results, analysing the market of educational services. The purpose of the study is to advise higher education institutions on how to increase the number and quality of applicants. The research questions are as follows: - what segments of the higher educational services market exist and what is their nature? - what background characteristics describe each segment? - from what sources do modern applicants find out the greatest amount of information about a higher education institution? - to what should university pay attention to increase the number and quality of applicants?

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Alexander E. Sudarikov
AU  - Eduard Kh. Muratbakeev
AU  - Marianna V. Voronina
AU  - Zlata O. Tretyakova
AU  - Alexandra A. Sudarikova
PY  - 2019/04
DA  - 2019/04
TI  - Higher Education Market Segmentation
BT  - Proceedings of the International Conference "Topical Problems of Philology and Didactics: Interdisciplinary Approach in Humanities and Social Sciences" (TPHD 2018)
PB  - Atlantis Press
SP  - 453
EP  - 458
SN  - 2352-5398
UR  - https://doi.org/10.2991/tphd-18.2019.85
DO  - 10.2991/tphd-18.2019.85
ID  - Sudarikov2019/04
ER  -