Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Ordering Online Food Delivery Service (OFD) by Early Adulthood in Greater Jakarta

Authors
Rahel Kristin1, Meike Kurniawati1, *, Ninawati Ninawati1
1Faculty of Psychology, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: meikek@fpsi.untar.ac.id
Corresponding Author
Meike Kurniawati
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.222How to use a DOI?
Keywords
Ordering Online Food Delivery (OFD); Early Adulthood; Consumer Percepetions
Abstract

In the globalization era, the internet has been widely used in various ways: online shopping. Online shopping, which was initially just goods, developed into online food shopping. Online food delivery (OFD) services began to appear and develop. Of course, OFD services are influenced by various aspects in the form of factors that influence buyers to use OFD. These factors are in the form of psychological, personal, social, cultural, and economic factors. Therefore, this study aims to describe the factors that illustrate the perception of existing OFD services. This study involved 401 respondents (92 male and 309 female) aged 20-37 years. This study uses non-experimental quantitative methods with the type of descriptive research. The technical analysis of the data used in this study is the normality test. The results of this study illustrate perceptions of OFD services using various aspects in the form of factors that influence buyer behaviour with the characteristics of early adulthood participants in the Jabodetabek area. The results illustrate that perceptions of OFD services in psychological and cultural factors are high, personal factors are low, and social factors are moderate.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.222
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.222How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Rahel Kristin
AU  - Meike Kurniawati
AU  - Ninawati Ninawati
PY  - 2022
DA  - 2022/04/21
TI  - Ordering Online Food Delivery Service (OFD) by Early Adulthood in Greater Jakarta
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1387
EP  - 1391
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.222
DO  - 10.2991/assehr.k.220404.222
ID  - Kristin2022
ER  -