Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Correlation between Self-esteem with Consumptive Behavior in Early Adult Women Who Shop for Cosmetics Online

Authors
Stefanny Stefanny1, Rita Markus Idulfilastri1, *, Meike Kurniawati1
1Faculty of Psychology, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: ritamarkus@fpsi.untar.ac.id
Corresponding Author
Rita Markus Idulfilastri
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.233How to use a DOI?
Keywords
self-esteem; consumptive behavior; early adult women
Abstract

Nowadays, online shopping has become more popular than ever. The convenience offered in online shopping has gotten so many people to often shop based on their wants instead of their needs. This kind of spending habit is often called consumptive behavior, which is common among early adult women because they start to become financially independent and feel like they have full control over their own finances. In addition, one of many factors that has an effect on consumption behavior is self-esteem. Self-esteem is a form of self-assessment which is influenced by attitudes, interactions, rewards, and acceptance from others towards an individual.

This study aims to determine the relationship between self-esteem and consumptive behavior in early adult women who shop for cosmetics online. This study involved 203 respondents using convenience sampling. In conducting the research, several criterias has been set where respondents must be a woman, aged 18-40 years, and had purchased cosmetic products online at least 2 times. The results of data analysis using the Spearman correlation test showed the results of r (203) = −0,359 and p = 0,000. Thus, it can be concluded that there is a significant negative relationship between self-esteem and consumptive behavior in early adult women who shop for cosmetics online.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.233
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.233How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Stefanny Stefanny
AU  - Rita Markus Idulfilastri
AU  - Meike Kurniawati
PY  - 2022
DA  - 2022/04/21
TI  - The Correlation between Self-esteem with Consumptive Behavior in Early Adult Women Who Shop for Cosmetics Online
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1458
EP  - 1461
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.233
DO  - 10.2991/assehr.k.220404.233
ID  - Stefanny2022
ER  -