Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Influence of Consumer’s Perceived Risk on Consumer’s Online Purchase Intention in Indonesia

Authors
Andrian Andrian1, Frangky Selamat1, *
1Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia.
*Corresponding author. Email: frangkys@fe.untar.ac.id
Corresponding Author
Frangky Selamat
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.105How to use a DOI?
Keywords
Perceived risk; online purchase intention
Abstract

This study aimed to determine the influence of consumer’s perceived risk on online purchase intention in Indonesia. In this study, the data was collected using a questionnaire to 130 respondents who shopped online in the last three months in Indonesia. The results of this study indicate that financial risk, product risk, security risk, time risk, and psychological risk have a negative effect on online purchase intention, while social risk does not influence online purchase intention. The implication of this study is that e-commerce companies or online shopping sites should pay attention to these five variables perceived risks such as financial risk, security risk, product risk, psychological risk, as well as time risk in order to increase online purchase intention.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.105How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Andrian Andrian
AU  - Frangky Selamat
PY  - 2022
DA  - 2022/04/21
TI  - The Influence of Consumer’s Perceived Risk on Consumer’s Online Purchase Intention in Indonesia
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 669
EP  - 676
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.105
DO  - 10.2991/assehr.k.220404.105
ID  - Andrian2022
ER  -