Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Effect of Self-regulation on Consumptive Behavior Fashion Product for Young Adult Women

Authors
Meliantha Tania1, Rita Markus Idulfilastri2, *, Meike Kurniawati2
1Bachelor of Psychology Study Program, Universitas Tarumanagara, Jakarta, Indonesia
2Faculty of Psychology, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: ritamarkus@fpsi.untar.ac.id
Corresponding Author
Rita Markus Idulfilastri
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.244How to use a DOI?
Keywords
self-regulation; consumptive behavior; fashion product; young adult women
Abstract

Fashion products are one of the closest products in human daily life. Many people are competing to be able to follow the existing trends and also want to present themselves well. Especially for young adults, someone will enter the world of work which has a demand to dress appropriately, especially for women who are more “sensitive” about appearance. This does not rule out consumptive behavior towards fashion products. Good self-regulation is needed in order to prevent consumptive behavior. This research aims to determine whether self-regulation affects the consumptive behavior of fashion products in early adult women. The research method used quantitatively with convenience sampling technique. This study uses a measuring instrument in the form of a questionnaire, namely a self-regulation questionnaire and a consumptive behavior questionnaire. The number of participants in this study were 267 women aged 18 to 40 years who live in Jakarta. The data processing technique used in this research is the classic simple regression assumption test. The results obtained were t = −6.517, p = 0.000 <0.05. And the R Square results are 0.135 or 13.5%. So it can be said that self-regulation has a negative effect on consumptive behavior in early adult women.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.244
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.244How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Meliantha Tania
AU  - Rita Markus Idulfilastri
AU  - Meike Kurniawati
PY  - 2022
DA  - 2022/04/21
TI  - The Effect of Self-regulation on Consumptive Behavior Fashion Product for Young Adult Women
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1518
EP  - 1523
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.244
DO  - 10.2991/assehr.k.220404.244
ID  - Tania2022
ER  -