Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Analysis of Theme and Image of Kopikura Coffee Shop Interior Design at Taman Palem

Authors
Egita Limentie1, *, Adi Ismanto1
1Faculty of Visual Art and Design, Universitas Tarumanagara, Jakarta 11410, Indonesia
*Corresponding author. Email: egita.615180141@stu.untar.ac.id
Corresponding Author
Egita Limentie
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.058How to use a DOI?
Keywords
Corporate image; design theme; coffee shop interior
Abstract

The number of coffee shops in Indonesia makes the coffee industry even more competitive. Therefore, the image and theme of the coffee shop are crucial as they create a unique identity that distinguishes it from other coffee shops. Kopikura, a small coffee shop in Taman Palem, wants to redesign the interior because it seems messy and lacks personality. This study aims to identify Kopikura’s image and design themes in the interior design process. It is also to validate the suitability of the design with the image and the specified theme. This study used qualitative and quantitative methods. Data was collected through informal interviews, direct observation, questioner, literature, and online observation. The data was analyzed using mind maps and bar diagrams. The target of Kopikura is to be an experience bar for true coffee lovers that emphasizes the interaction between barista and customers. Kopikura established inspired by Vermillion Cafe in Kyoto and Blue Bottle Coffee in Tokyo. Regardless, the owner wants a clean, tidy, and functional design. From the analysis, the image of Kopikura is simple and dynamic. Meanwhile, the suitable theme for Kopikura Taman Palem is Natural Minimalist. The online survey shows that the interior design has portrayed the image and theme well.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.058How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Egita Limentie
AU  - Adi Ismanto
PY  - 2022
DA  - 2022/04/21
TI  - The Analysis of Theme and Image of Kopikura Coffee Shop Interior Design at Taman Palem
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 376
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.058
DO  - 10.2991/assehr.k.220404.058
ID  - Limentie2022
ER  -