Content Design Model in Developing Creative Economy Digital Society

DOI

10.2991/assehr.k.220404.215How to use a DOI?

Keywords

content; creative economy; digital communication

Abstract

This article will review content design in developing the creative economy of digital society for small entrepreneurs in Indonesia. The Covid-19 pandemic that was experienced globally impacted the economic decline, especially in Indonesia. Many large, medium, and small companies experienced problems, and some were even declared bankrupt. To survive this problem, many business actors have changed their business processes from offline to online. These changes are certainly not done quickly; many obstacles are experienced, such as the tools used, internet access, and content presented. Therefore, the model obtained from the results of this research is expected to help business actors to increase their income through content. The result is that content design is the primary key in the world of online business. Good content can attract the attention of online consumers to learn more about the product.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sinta Paramita
AU  - Roswita Oktavianti
AU  - Gregorius Genep Sukendro
PY  - 2022
DA  - 2022/04/21
TI  - Content Design Model in Developing Creative Economy Digital Society
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1344
EP  - 1348
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.215
DO  - 10.2991/assehr.k.220404.215
ID  - Paramita2022
ER  -