Effect of Entrepreneurship Education and Soft Skills on Entrepreneurship Intentions

DOI

10.2991/assehr.k.220404.236How to use a DOI?

Keywords

Brand Reputation; Service Excellence; Reliable Delivery; SME Success

Abstract

SMEs have an important role in the economy, as an absorber of labor and contributor to GDP, in line with the development of SMEs. The purpose of this paper is to examine the success of small and medium enterprises (SMEs) in Jakarta, as well as to contribute to knowledge about the determinants of the success of SMEs in Jakarta, especially North Jakarta. This study was conducted using a convenience sample survey method on 60 SMEs operating in North Jakarta. With Smart PLS V.03 analysis to examine the effect of brand reputation, service excellence, and reliable delivery on the success of SMEs, it is found that brand reputation, service excellence and reliable delivery have a significant effect on the success of SMEs. Based on these results, it implies that the success of SMEs is generally related to customers and competition. Good brand reputation, excellent customer service and reliable delivery are the means of success for SMEs.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ardiansyah Pebrianto
AU  - Ida Puspitowati
PY  - 2022
DA  - 2022/04/21
TI  - Effect of Entrepreneurship Education and Soft Skills on Entrepreneurship Intentions
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1473
EP  - 1477
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.236
DO  - 10.2991/assehr.k.220404.236
ID  - Pebrianto2022
ER  -