Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Billiards Marketing Communication Strategy (Redball Billiard Taman Palem Case Study)

Authors
Calvin Suteja1, Eko Harry Susanto1, Sisca Aulia1, *
1Faculty of Communication Science, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding Author. Email: siscaa@fikom.untar.ac.id
Corresponding Author
Sisca Aulia
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.192How to use a DOI?
Keywords
billiard; marketing communication; social media
Abstract

In the era of the Covid-19 pandemic, there are limitations to being able to leave the house, and there are regulations to keep one another at a distance. Redball Taman Palem makes a communication strategy by creating content through Instagram and YouTube. Educational content and promos are uploaded the social media. Redball Taman Palem has a unique place, such as having a VIP room that is different from other places. The presence of COVID-19 Redball Taman Palem also experienced a decline in sales. This research aims to find out and understand the marketing communication strategy of Redball Billiard Taman Palem through social media. This research uses a qualitative approach with a case study method. The result of this research is that Redball Taman Palem uses promotion through social media as its marketing communication strategy. Social media Instagram and Youtube Redball Taman Palem actively upload promotional content. Various obstacles or obstacles experienced by Redball Taman Palem are the reduced number of visitors due to having to follow health protocols by keeping a distance between visitors, but the promotion, it makes visitors interested in coming to play by applying the health protocols that Redball Taman Palem has implemented.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.192How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Calvin Suteja
AU  - Eko Harry Susanto
AU  - Sisca Aulia
PY  - 2022
DA  - 2022/04/21
TI  - Billiards Marketing Communication Strategy (Redball Billiard Taman Palem Case Study)
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1208
EP  - 1214
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.192
DO  - 10.2991/assehr.k.220404.192
ID  - Suteja2022
ER  -