Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Popular Culture in Video Content on YouTube

Authors
Isabelle Christine Joemono1, *, Roswita Oktavianti2
1,2Faculty of Communication, Tarumanagara University, Jakarta, Indonesia
*Corresponding author. Email: isabelchristinee@gmail.com
Corresponding Author
Isabelle Christine Joemono
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.204How to use a DOI?
Keywords
popular culture; video content; youtube
Abstract

Popular culture means that the media can produce a form of culture, then the public will absorb it and make it a form of culture. The author raises the issue of how popular culture is in video content produced by YouTube content creators in Indonesia. In this study, the author aims to find out how the role of popular culture in the creation of video content on YouTube. The author uses qualitative research methods with interview as data collection techniques. In this research, interviewed conducted with the content creator of Jakarta Uncensored YouTube channel. This channel creates many videos about the lifestyle and personal experiences of young people in Jakarta, the capital city of Indonesia. These contents are deemed to be sensitive or taboo by the general public, such as sex life, pre-marital relationships, and other adult-related questions. Popular culture is part of an industry that is packaged in a certain concept so that it attracts the interest of many people. The findings show that the sex-life content created by the creator done to provide entertainment, education and knowledge to the public as users of YouTube social media. This research also disclosed the viewer perspective.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.204How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Isabelle Christine Joemono
AU  - Roswita Oktavianti
PY  - 2022
DA  - 2022/04/21
TI  - Popular Culture in Video Content on YouTube
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1278
EP  - 1282
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.204
DO  - 10.2991/assehr.k.220404.204
ID  - Joemono2022
ER  -