Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Designing a mobile based-application using Apriori algorithm: A Business development strategy during pandemic COVID-19

Authors
Anastasia Aurelia1, *, Ni Putu Leona Yorita Dewi2, Willy Tanupratala3, Zafira Tsaqifah4, Lina Lina1
1Information Systems Department, Faculty of Information Technology, Universitas Tarumanagara
2Pharmacy Department, Faculty of Pharmacy, Universitas Mahasaraswati Denpasar
3Information Technics Department, Faculty of Information Technology, Universitas Tarumanagara.
4Digital Business Department, Faculty of Economic and Business, Institut Informatika dan Bisnis Darma Jaya
Corresponding Author
Anastasia Aurelia
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.315How to use a DOI?
Keywords
E-commerce; Data mining; Market Basket Analysis; Apriori Algorithm; Association Rules
Abstract

It is very crucial for retailers to improve their marketing and customer relationship management strategies. Hence, this paper will cover the topic about how to utilize the association rule method to analyse the customers’ purchasing behaviour and patterns based on market basket analysis. Association rule method can find the relationships between large data set of secondary files from several e-commerce platforms. This method can be performed by utilizing the cutting-edge data innovation and programming applications like data mining and Apriori algorithm libraries of Python programming language in Anaconda Navigator. By applying this Apriori algorithm, the transaction data obtained in case studies becomes easier to manage.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
978-94-6239-567-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.315How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Anastasia Aurelia
AU  - Ni Putu Leona Yorita Dewi
AU  - Willy Tanupratala
AU  - Zafira Tsaqifah
AU  - Lina Lina
PY  - 2022
DA  - 2022/04/21
TI  - Designing a mobile based-application using Apriori algorithm: A Business development strategy during pandemic COVID-19
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1928
EP  - 1935
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.315
DO  - 10.2991/assehr.k.220404.315
ID  - Aurelia2022
ER  -