Propaganda Analysis in the Movie Che: The Argentine

DOI

10.2991/assehr.k.201209.152How to use a DOI?

Keywords

propaganda, the film, Sara Mill’s

Abstract

Nowadays, public opinion can form in quickly and with a vast reach due to the advancement of technology. One way to sway public opinion is through propaganda. One of the mainstream media that the public enjoys is the film. The the film is also a media of propaganda that have a big impact on the public. Ever since its discovery, the film has been used as a tool of propaganda. This research aims to analyze how propaganda techniques used in the movie Che: The Argentine by one of Hollywood director Steven Soderbergh. The theory that is used is propaganda theory. This research also used a qualitative approach with the Sara Mill’s discourse analysis method. In this research, the researcher dismantles the realities of the discourse and conclude the subject-object position along with the public position towards the discourse. After dismantling realities of the discourse, the researcher discovered that the reality of the discourse is being presented through the point of view of the subject that is Ernesto Guevara that held the position of the pinnacle of truth. The propaganda technique that are used in this the film includes card stacking, glittering generalities, plain folk, and the bandwagon effect. Those propaganda message delivered through the view of the subject only by precepting surrounding situation through their view of the pinnacle of truth.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Prasad Aditya
AU  - Gregorius Genep Sukendro
PY  - 2020
DA  - 2020/12/12
TI  - Propaganda Analysis in the Movie Che: The Argentine
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 965
EP  - 968
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.152
DO  - 10.2991/assehr.k.201209.152
ID  - Aditya2020
ER  -