Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)

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The Effect of Shopee Promotion Using Beautycam’s New Technology on the Lifestyle of Cosmetics Lovers

Authors
Yenni Fransiska, Diah Ayu Candraningrum
Corresponding Author
Diah Ayu Candraningrum
Available Online 12 December 2020.
DOI
10.2991/assehr.k.201209.060How to use a DOI?
Keywords
Lifestyle, Augment Reality, Promotion
Abstract

The Lifestyle of the people in Indonesia is now highly developed as technology develops. The presence of beauty cam features as a virtual tool for makeup testing is one of the latest innovations from the Shoppee application. Shoppee utilizes this feature for interactive makeup sessions for Shoppee users throughout Indonesia. This interactive feature is called Augment Reality. This innovation is a new thing launched by Shopee by conducting promotions. Through this innovation, users can use a mobile phone virtually to try various beauty products wherever and whenever. Seeing the new technology released by Shopee is one-way makeup lovers save time in shopping. In this study, using quantitative techniques and methods used in the form of surveys. The observation unit is the Hello beauty community, which is a cosmetics lover community in Indonesia. The total questionnaire collected was 100 respondents related to this study. Data analysis using SPSS (Statistical Package for the Social Science) for Windows 23. Based on the results of research that has been done there is a strong influence between the promotion of Shpee using Beautycam with the Lifestyle of cosmetics lovers.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 December 2020
ISBN
978-94-6239-294-6
ISSN
2352-5398
DOI
10.2991/assehr.k.201209.060How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yenni Fransiska
AU  - Diah Ayu Candraningrum
PY  - 2020
DA  - 2020/12/12
TI  - The Effect of Shopee Promotion Using Beautycam’s New Technology on the Lifestyle of Cosmetics Lovers
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 396
EP  - 399
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.060
DO  - 10.2991/assehr.k.201209.060
ID  - Fransiska2020
ER  -