A Dream House Model for Increasing Micro Small Enterprise Performance
- DOI
- 10.2991/aebmr.k.211124.028How to use a DOI?
- Keywords
- BUMDes; MSEs; Performance
- Abstract
The objective of this study is to build a model for improving the performance of MSEs through optimizing the role of BUMDes. The data collected was primary data consisting of the causes of the low performance of MSEs, the idea of optimizing the role of BUMDes in improving the performance of MSEs. Data were collected by interview, in-depth interview and Focus Group Discussion (FGD) methods. The data analysis technique begins by reviewing the causes of the low performance of MSEs through Fishbone analysis, followed by a SWOT analysis to know opportunities and threats to increase the role of BUMDes and ending by building a model for improving MSE performance through optimizing the role of BUMDes using the Dream House Model.The results show that the model for improving the performance of MSEs through optimizing the role of BUMDes, which was named the Dream House Model, requires that MSEs set a dream to experience an increase in performance which is set within three years. The main pillar of achieving this dream was that MSEs should revitalize and collaborate. A strong foundation in achieving this dream was that MSEs must consistently implement strategies. Optimization of the role of BUMDes was carried out in collaboration with MSEs and BUMDes which acts as a forum for business activities for MSEs actors in rural areas. The managerial implication of the research was that MSEs actors should revitalize/improve in the fields of human resources, production, marketing and administration. The support of BUMDes, local governments and Universities was needed to help MSEs achieve their dreams.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ni Kadek Sinarwati AU - Luh Gede Kusuma Dewi AU - I Nyoman Putra Yasa AU - I Made Pradana Adi Putra PY - 2021 DA - 2021/11/25 TI - A Dream House Model for Increasing Micro Small Enterprise Performance BT - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) PB - Atlantis Press SP - 186 EP - 190 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211124.028 DO - 10.2991/aebmr.k.211124.028 ID - Sinarwati2021 ER -