Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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Impact of Advertising and Publicity on Student Decisions at the Faculty of Economics UNDIKSHA

Authors
Komang Endrawan Sumadi Putra1, *, Rahutama Atidira1, Ida Bagus Koman Suarmaja1, Gede Wira Kusuma1, I Made Dwita Atmaja2
1Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
2Department of Economics and Accounting, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: endrawan.sumadi@undiksha.ac.id
Corresponding Author
Komang Endrawan Sumadi Putra
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.015How to use a DOI?
Keywords
Advertising; Decision; Publicity
Abstract

This research was conducted to determine the impact of advertising and publicity on the decision of a student to study in one of the study programs within the Undiksha Faculty of Economics in terms of advertising and publicity. The population used in this study were all active students at the Undiksha Faculty of Economics, amounting to 3,230 people, while the sample in this study was 100 people determined by the slovin formula with a tolerance level of 10%. Based on the results of data analysis using multiple linear regression, it is known that the decisions of students studying at the Undiksha Faculty of Economics are determined simultaneously by advertising and publicity. However, partially, it can be seen that the student’s decision to study at the Undiksha Faculty of Economics is only determined by publicity, while the advertising variable does not determine the student’s decision to study at the Undiksha Faculty of Economics.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
978-94-6239-465-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.015How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Komang Endrawan Sumadi Putra
AU  - Rahutama Atidira
AU  - Ida Bagus Koman Suarmaja
AU  - Gede Wira Kusuma
AU  - I Made Dwita Atmaja
PY  - 2021
DA  - 2021/11/25
TI  - Impact of Advertising and Publicity on Student Decisions at the Faculty of Economics UNDIKSHA
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 100
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.015
DO  - 10.2991/aebmr.k.211124.015
ID  - Putra2021
ER  -