The Effect of Quality Perception and Consumer Attitude on Purchasing Decision

Study on Consumer Who Purchased and Consumed Soy Sauce ABC in Buleleng District

DOI

10.2991/aebmr.k.211124.055How to use a DOI?

Keywords

Quality perception; Consumer attitude; Purchasing decision

Abstract

The purpose of this study was to obtain explanatory findings that were tested on the effect of (1) quality perception and consumer attitude on purchasing decisions, (2) quality perception on consumer attitude, (3) quality perception on purchasing decisions, (4) consumer attitude on purchasing decisions. This study used a causal quantitative research design. Data were collected by questionnaire and analyzed by path analysis. The results showed that there was a significant effect of (1) quality perception and consumer attitude on purchasing decisions of 84.4%, (2) quality perception on consumer attitude of 76.5%, (3) quality perception on purchasing decisions by 50%, and (4) consumer attitude on purchasing decisions of 44.6% in consumers who purchased and consumed soy sauce ABC in Buleleng District.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Gede Wira Kusuma
AU  - I Wayan Bagia
AU  - Made Amanda Dewanti
AU  - Ida Bagus Koman Suarmaja
PY  - 2021
DA  - 2021/11/25
TI  - The Effect of Quality Perception and Consumer Attitude on Purchasing Decision
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 384
EP  - 387
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.055
DO  - 10.2991/aebmr.k.211124.055
ID  - Kusuma2021
ER  -