Adaptation of Mertasari Kite Shop’s Economic Activities During the Covid-19 Pandemic

DOI

10.2991/aebmr.k.211124.022How to use a DOI?

Keywords

Adaptation; economic activities and Covid-19

Abstract

The purpose of this study was to determine the adaptation of economic activities carried out by Mertasari Kite Shop during the covid-19 pandemic. The research method used descriptive qualitative methods. The techniques used in collecting data in this study were observation and interviews and were analyzed in three stages, namely data reduction, data presentation, and conclusion drawing. The results of this study obtained data that there was an adaptation of economic activities carried out by Mertasari Kite Shop during the covid-19 pandemic, among others in (1) production activities: making new designs, product diversification, (2) distribution activities: maximizing product sales, and promotions. (3) consumption activities: limiting employee working hours.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ni Wayan Ayu Santi
AU  - Luh Indrayani
AU  - Lucy Sri Musmini
PY  - 2021
DA  - 2021/11/25
TI  - Adaptation of Mertasari Kite Shop’s Economic Activities During the Covid-19 Pandemic
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 146
EP  - 150
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.022
DO  - 10.2991/aebmr.k.211124.022
ID  - Santi2021
ER  -