Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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Determinants Analysis of SMEs Sustainable Competitive Advantage in Go Digital Efforts in Buleleng Regency

Authors
Gede Adi Yuniarta1, *, I Gusti Ayu Purnamawati1, I Putu Gede Diatmika1
1Department of Economic and Accounting, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: gdadi_ak@yahoo.co.id
Corresponding Author
Gede Adi Yuniarta
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.008How to use a DOI?
Keywords
Competitive; Determinant; Excellence; Sustainable; MSME
Abstract

MSME business actors in Buleleng Regency often experience problems including resource capacity, financing, financial management knowledge, innovation, technology and other issues that hinder their development. The Covid-19 pandemic indirectly invites the public to apply technology in business activities and at the same time supports the Buleleng Regency government program through going digital. This study aims to analyze the variables that influence the sustainable competitive advantage of SMEs in the Buleleng Regency. These variables include financial literacy, access to capital, interest in using e-commerce, and innovation. Through testing these variables, the causes can be analyzed. The independent variables in this study consist of financial literacy, access to capital, interest in using e-commerce, and innovation. At the same time, the dependent variable is a sustainable competitive advantage-data collection through observation and interview methods. The research subjects were MSME actors in Buleleng Regency by determining the sample using probability sampling. Data analysis using multiple linear regression analysis. The results showed that the variables of financial literacy, interest in using e-commerce, innovation and access to capital showed a positive and significant influence on the performance of MSMEs to go digital in Buleleng Regency.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
978-94-6239-465-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.008How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Gede Adi Yuniarta
AU  - I Gusti Ayu Purnamawati
AU  - I Putu Gede Diatmika
PY  - 2021
DA  - 2021/11/25
TI  - Determinants Analysis of SMEs Sustainable Competitive Advantage in Go Digital Efforts in Buleleng Regency
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 51
EP  - 58
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.008
DO  - 10.2991/aebmr.k.211124.008
ID  - Yuniarta2021
ER  -