Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

<Previous Article In Volume
Next Article In Volume>

Competitive Strategies of Trade Sector SMEs in Buleleng District

Authors
Made Amanda Dewanti1, *, Ni Made Dwi Ariani Mayasari1, I Nengah Suarmanayasa1, Ni Nyoman Yulianthini1
1Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: dewantiamanda@gmail.com
Corresponding Author
Made Amanda Dewanti
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.053How to use a DOI?
Keywords
Competitive Advantage; Food Industry; SMEs; SWOT
Abstract

This study aims to (1) analyze internal and external conditions that exist in the trade sector, especially SMEs in the food industry sector in Singaraja City, (2) analyze the SWOT of the food industry sector SMEs in Singaraja City and (3) examine the business development strategy that SMEs in the food industry sector in Singaraja, Indonesia, should implement. City. This type of research is descriptive qualitative research. The subject of this research is Small and Medium Enterprises (SMEs) in Singaraja City and its surroundings, while the object is the competitive advantage strategy applied by each SMEs so that the business can develop and advance. The data analysis process was carried out in three stages. The first stage is data collection or input stage using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The second stage is the matching stage using the Internal - External (IE) matrix and the SWOT matrix. The third stage is a decision making or decision stage using QSPM. The results of this study indicate: (1) The Internal External Matrix shows that the food industry MSMEs are located in quadrant V, namely at point (2.55; 2.85) which means that they have a stability / growth strategy in order to be able to develop themselves in the future. (2). The results of the SWOT analysis of the food industry for MSMEs in Singaraja City are that the strengths and opportunities that MSMEs have when empowered together will be able to increase their business.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
978-94-6239-465-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.053How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Made Amanda Dewanti
AU  - Ni Made Dwi Ariani Mayasari
AU  - I Nengah Suarmanayasa
AU  - Ni Nyoman Yulianthini
PY  - 2021
DA  - 2021/11/25
TI  - Competitive Strategies of Trade Sector SMEs in Buleleng District
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 370
EP  - 376
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.053
DO  - 10.2991/aebmr.k.211124.053
ID  - Dewanti2021
ER  -