The Typology of Wellness Tourism in Bali
- DOI
- 10.2991/teams-18.2019.36How to use a DOI?
- Keywords
- wellness tourism; tourists’ preferences; generic-based wellness products; authentic-based wellness products
- Abstract
Bali is becoming world wellness tourism destination. To strengthen its image, it is necessary to investigate the quality and typology of wellness tourism in Bali. The objectives of this research were to identify the tourists’ preferences toward wellness tourism products, tourists’ perception towards the quality of wellness tourism services and the typology of wellness tourism in Bali. To achieve those objectives, this research made use questionnaires to collect the data from 100 respondents, foreign tourists, which were accidentally sampled. The analysis method applied for this research was descriptive analysis. The results showed that tourist’s preferences toward wellness tourism products were shifting from having generic-based treatments to authentic/local-based treatments. The second finding was that tourists were satisfied with the services rendered both by wellness entity that provided generic based treatments and authentic/local-based treatments. The third finding was there were two typologies of wellness tourism in Bali. These were generic-based wellness products and authentic/local-based wellness products. The implications of findings are wellness industry operators need to provide more authentic/local-based products/services. They need to improve the knowledge of their staff/therapists about the authentic/local-based. The government needs to identify all authentic/local-based treatments that are indigenous and compile them in the form of Bali’s Wellness Tourism directory so that Bali has a clear brand of wellness tourism
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - I Gede Darmawijaya AU - Ni Ketut Sekarti AU - Ni Made Tirtawati PY - 2019/01 DA - 2019/01 TI - The Typology of Wellness Tourism in Bali BT - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018) PB - Atlantis Press SP - 205 EP - 207 SN - 2352-5428 UR - https://doi.org/10.2991/teams-18.2019.36 DO - 10.2991/teams-18.2019.36 ID - Darmawijaya2019/01 ER -