The Kampoeng Batara Batik MSME: An Effort to Increase Revenue Through Archipelago Batik Motif Design

DOI

10.2991/978-94-6463-346-7_11How to use a DOI?

Keywords

Batik; Batik Papring; Batik Motifs of the Archipelago; MSMEs

Abstract

The Kampoeng Batara Batik MSME was established in 2022 through the Matching Fund program, expanding from its previous focus on bamboo products. In response to market demands, the MSME introduced innovative products combining bamboo handicrafts with batik, including bags, lampshades, songkok, and various souvenirs. However, a challenge arose due to the limited availability of batik cloth within Papring, necessitating the import of batik from outside craftsmen. To address this issue, Papring MSMEs introduced “Batik Papring” products featuring distinctive Papring motifs such as woven bamboo, bamboo leaves, and bamboo stems. Batik Papring became not only a complementary component to bamboo products but also a successful standalone product, boosting Kampoeng Batara MSMEs’ sales. Ongoing innovations focus on preserving Indonesian culture through archipelago batik motifs, incorporating designs inspired by traditional children’s games and cultural elements like the gandrung dance and barong. These innovations extend beyond motif design and encompass new techniques and coloring processes. Achieving optimal results carried out continuous training and expert guidance to maintain the cultural integrity of these distinctive batik products.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ratna Wijayanti Daniar Paramita
AU  - Rahmawati
AU  - Noviansyah Rizal
AU  - Danang Wikan Carito
AU  - Ikhwanul Hakim
AU  - Marita Qori’atunnadyah
PY  - 2024
DA  - 2024/01/11
TI  - The Kampoeng Batara Batik MSME: An Effort to Increase Revenue Through Archipelago Batik Motif Design
BT  - Proceedings of the Conference on SDGs Transformation through the Creative Economy: Encouraging Innovation and Sustainability (TCEEIS 2023)
PB  - Atlantis Press
SP  - 54
EP  - 57
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-346-7_11
DO  - 10.2991/978-94-6463-346-7_11
ID  - Paramita2024
ER  -