Why Start-ups Fail: Cases, Challenges, and Solutions

DOI

10.2991/aebmr.k.211207.024How to use a DOI?

Keywords

Start-up; Shell Methodology; Failure Factors

Abstract

This study revealed the top three characters of failed start-ups by analyzing five cases from unfulfilled market to team disharmony. This paper proposed three purposes. First, to analyze the primary factors why most start-ups do not succeed. Second, to identify the challenges faced by the leaders in establishing the start-ups. Last, to create solutions in minimizing the failure risk. This research collected data by observing and reviewing several academic works of literature. It presented five case studies. A SHELL methodology was employed to identify the start-ups’ failures. Findings reveal the main failure factors, such as lack of funding and products or services that do not meet market needs. This paper presents different solutions for early start-ups to minimize risks, as follow (1) focus on delivering value for cash, (2) aligning skills with the product or service you intend to sell, (3) keeping a stream of income, (4) surrounding yourself with mentors, and (5) avoid unnecessary expenses.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Anastasia Kusumaningtyas
AU  - Edgar Bolo
AU  - Istianah
AU  - Steward Chua
AU  - Mahendra Wiratama
AU  - Nyayu Lathifah Tirdasari
PY  - 2021
DA  - 2021/12/07
TI  - Why Start-ups Fail: Cases, Challenges, and Solutions
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 155
EP  - 159
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.024
DO  - 10.2991/aebmr.k.211207.024
ID  - Kusumaningtyas2021
ER  -