Proceedings of the 2021 International Conference on Social Science:Public Administration, Law and International Relations (SSPALIR 2021)

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Problems and Countermeasures of Local Government Exploring New Channels for Agricultural Assistance

Based on the Analysis of the Officials’ Live Commerce

Authors
Ruoxue Zou, Huafeng Lu
Corresponding Author
Ruoxue Zou
Available Online 16 September 2021.
DOI
10.2991/assehr.k.210916.004How to use a DOI?
Keywords
Government officials, Live commerce, Problems and countermeasures
Abstract

The rapid development of the Internet and artificial intelligence technology has made the live broadcast industry gradually enter the public’s field of vision. The effect of live commerce is very significant and has attracted the attention of the government. Government officials have also begun to embark on the live broadcast platform from behind the scenes to explore new channels for helping farmers. This not only alleviates the unsalable situation of agricultural products caused by the epidemic, allows more farmers to taste the sweetness, and accelerates the pace of rural revitalization, but also reflects the determination, patience and confidence of government officials to help rural development. The live commerce of government officials began to test the water in 2019, and good achievements have been made so far. However, there are also problems that breed new formalism, damage government credibility, and decentralize official functions. Therefore, it is also necessary to continuously improve the live commerce of government officials to deliver goods, implement it as a new channel for the people to obtain benefits, and explore the new normal of cooperative governance by various entities.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Social Science:Public Administration, Law and International Relations (SSPALIR 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 September 2021
ISBN
978-94-6239-431-5
ISSN
2352-5398
DOI
10.2991/assehr.k.210916.004How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ruoxue Zou
AU  - Huafeng Lu
PY  - 2021
DA  - 2021/09/16
TI  - Problems and Countermeasures of Local Government Exploring New Channels for Agricultural Assistance
BT  - Proceedings of the 2021 International Conference on Social Science:Public Administration, Law and International Relations (SSPALIR 2021)
PB  - Atlantis Press
SP  - 19
EP  - 25
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210916.004
DO  - 10.2991/assehr.k.210916.004
ID  - Zou2021
ER  -